A U B Suliman S. Olayan, School of Business
Explore OSB
Academic Programs
Faculty & Research
Student Services
Undergraduates MBA Students Executive MBA Participants Library Resources Special Student Initiatives
Alumni & Corporate Relations
Executive Education



ACCT210    Financial Accounting   3 cr.
An introduction to financial accounting that covers the use, interpretation, and analysis of the principal financial statements and other sources of financial information from a national and international perspective.
 
ACCT215    Management Accounting   3 cr.
A course that covers the use, interpretation and analysis of management accounting information for management decision-making, planning and control of operations. The focus is on cost behavior, cost measurement, budgeting, performance measurement and evaluation, responsibility accounting and product costing.
Prerequisites : ACCT 210
Semester Offered :
 
ACCT217    Strategic Managerial Accounting   3 cr.
In-depth coverage of topics such as value chain analysis, activity-based costing, JIT systems, analysis of firm's cost structures, and the provision and use of information for strategic decisions. A rigorous analysis of some widely-used financial and non-financial measures, such as Return on Investment, EVA, and the balanced scorecard is also undertaken
Prerequisites : ACCT 215 Business major only
Semester Offered :
 
ACCT221    Intermediate Financial Accounting I   3 cr.
This is the first of two professional courses in this area. This course covers concepts and standards of external financial reporting, systems to record and prepare financial accounting information, contents and presentation of basic financial statements, and financial reporting issues of assets.
Prerequisites : ACCT 210 Business major only
Semester Offered :
 
ACCT222    Cost Accounting   3 cr.
A course on accounting in manufacturing operations; cost concepts and classifications; cost accounting cycle; accounting for materials, labor and burden; process cost accounting; budgeting; standard costs; cost reports; direct costing and differential cost analysis; cost-volume-profit analysis and gross profit analysis.
Prerequisites : ACCT 215 Business major only
Semester Offered :
 
ACCT223    Intermediate Financial Accounting II   3 cr.
Continuation of ACCT 221. This course covers financial reporting issues relating to liabilities, ownership equity, selected financial reporting issues, and financial reporting disclosure.
Prerequisites : ACCT 221 Business major only
Semester Offered :
 
ACCT230    Introduction to External Auditing   3 cr.
An introduction to auditing and the professional responsibilities of a career in accounting. Topics include the legal and ethical responsibilities of accountants; professional auditing standards; international auditing standards; the acquisition, evaluation and documentation of audit evidence; reports on the results of the engagement, evaluation in internal control, compliance testing, substantive testing, and statistical sampling and auditing EDP.
Prerequisites : ACCT 221 Business major only
Semester Offered :
 
ACCT231    Fraud Examination and Internal Audit   3 cr.
A course on fraud examination and internal audit. This course covers concepts and topics of fraud detection, deterrence and prevention, types of financial statement and occupational fraud, and investigation and interviewing techniques. It also covers functions of internal audit, audit committees and corporate governance, planning and performing the internal auditing engagement, and coordination of internal auditing and external auditing.
Prerequisites : ACCT 215 Business major only
Semester Offered :
 
ACCT232    Accounting Information Systems   3 cr.
A course that explores in detail several typical Accounting Information System (AIS) application subsystems, such as order entry/sales, billing/receivables/cash receipts, inventory, purchasing/accounts payable/cash disbursements, payroll, and materials planning/production. This course includes understanding, documenting, designing, using, and auditing these application subsystems.
Prerequisites : INFO 200 , ACCT 210 Business major only
Semester Offered :
 
ACCT235    Taxation   3 cr.
A study of the Lebanese Tax Code and its application as it relates to individuals and business entities. This course includes the laws governing direct taxation (income tax), indirect taxation (Stamp duty and VAT), and the basic principles of the National Social Security Fund (NSSF).
Prerequisites : ACCT 210 Business major only
Semester Offered :
 
ACCT240    Fund Accounting   3 cr.
A course that provides an alternative perspective of accounting which meets the needs of not-for-profit and governmental organizations. This course involves the interpretation and use of fund accounting as a means of reporting and controlling activities.
Prerequisites : ACCT 215 Business major only
Semester Offered :
 
ACCT241    Profit Planning & Budgeting Control   3 cr.
A broad view of profit planning and control. Topics covered include sales planning and control, planning production, materials purchase and usage, planning and controlling direct labor costs and overhead, planning expenses, planning and controlling capital expenditures, completion and application of the profit plan.
Prerequisites : ACCT 215 Business mjaor only
Semester Offered :
 
ACCT246    International Accounting   3 cr.
A course on selected topics faced by professional accountants in international business, including financial reporting standards, foreign currency, budgeting, management control, and performance evaluation.
Prerequisites : ACCT 215 Business major only
Semester Offered :
 
ACCT250    Special Topics   1,2,3 cr.
A course that deals with special issues and concerns in accounting not included in regular courses. This course may be repeated for credit when the topics vary.
Prerequisites : Approval of track convenor
Semester Offered :
 
ACCT251    Accounting Tutorial   0.5-3 cr.
Tutorials provide opportunities for students to pursue directed study readings and preliminary research relevant to their concentration where existing courses do not offer the required subject matter. Tutorials include a presentation of a report on the work.
Prerequisites : Approval of track convenor
Semester Offered :
 
BUSS200    Business Data Analysis   3 cr.
This course is an introduction to applied statistics for business and management, with topics in estimation; hypothesis testing; analysis of variance; simple regression and correlation; multiple regression; introduction to nonparametric statistics; and goodness-of-fit tests and contingency analysis. The latter part of the course will provide an introduction to some applied topics, e.g., statistical process control; and time-series analysis and forecasting. Use of spreadsheets and interpretation of the output of analyses is emphasized.
Prerequisites : MATH 204 Business majors only
Semester Offered :
 
BUSS211    Business Law   2 cr.
A course that covers laws pertaining to business people, business associations, the business firm, commercial papers, and letters of credit.
Prerequisites : MNGT 215Business majors only
Semester Offered :
 
BUSS215    Business Ethics   3 cr.
This is an introductory course that provides with an overview of business ethics at the individual, organizational, and social level. Issues such as corruption, sexual harassment, fair trade, fraud, whistle-blowing, corporate social responsibility, ethical norms, ethical values, environmental responsibility and many more will be examined both in the international as well as local lebanese context. Ultimately, the course is designed to do not only introduce students to a wide array of current ethical issues in business but to also foster skills related to critically analyzing the ethical and social dimensions of business-related problems in order to build more ethically-informed rationales for decision making.
Prerequisites : MNGT 215 Business majors only
Semester Offered :
 
BUSS230    Managerial Economics   3 cr.
An application of microeconomic theory tools to business practices and decisions under states of risk and uncertainty. Topics covered include goals of the firm, demand analysis, forecasting and measurement, theory of production and measurement, cost analysis and application, and pricing and output determination under different market structures.
Prerequisites : ECON 211 and BUSS 200.Business major only
Semester Offered :
 
BUSS235    Macro Business Analysis   3 cr.
A course that combines theory with cases that require group work and discussions. The theoretical part of this course covers monetary, fiscal, and exchange rate policy, and an overview of economic development strategies. Cases are used to train students in developing rigorous arguments to analyze interactions between firms in domestic as well as global economic scenarios.
Prerequisites : ECON 212Business major only
Semester Offered :
 
BUSS239    Business Communication Skills Workshop    cr.
A fifteen hour workshop designed to introduce students to the various communication skills needed in a typical working environment. Mastering these skills plays a profound role in shaping and advancing the professional careers in all types of industries and work scopes. The workshop will introduce some specific guidelines for the effective use of a variety of communication skills in the workplace in an interactive manner simulating working environment.
Prerequisites : Business majors only
Semester Offered :
 
BUSS240    Strategic Career Planning Workshop   0 cr.
A fifteen-hour workshop designed to build awareness of changing career patterns and major personal and professional influences, which impact future careers. Issues such as preparing for joining the labor market, basic career guidance, understanding career stages, and practicing self-assessment will be emphasized.
Prerequisites : BUSS 245 and Business majors only
Semester Offered :
 
BUSS245    Intership/Practicum   1 cr.
A summer period of guided work experience under faculty supervision by a mentor and corporate guidance by a preceptor designed to acquaint students with the world of work and help them acquire core values and basic skills necessary for an understanding of the global economy.
Prerequisites : FINA 210, MNGT 215, MKTG 210 and INFO 200. Junior Standing
Semester Offered :
 
BUSS246    Honors Seminar in Business   3 cr.
A tutorial research course that can be counted for any undergraduate concentration. This course involves directed readings and emphasizes individual original and independent research in any business-related area. This course requires, among other things, that the student prepare an honors research paper under the supervision of one or more faculty member in the particular area of concentration. The honors paper is normally presented at a school seminar.
Prerequisites : Approval of track convenor
Semester Offered :
 
BUSS247    Project   3 cr.
A practicum course that can be counted for any undergraduate concentration. This course focuses on analysis of contemporary business issues and problems. The project requires, among other things, that the student works on a problem faced by one of the local or regional businesses, and recommends a set of possible solutions under the supervision of one or more faculty member in the particular area of concentration. The results of the project are normally presented in a meeting in the presence of representatives from the business subject of the consulting assignment.
Prerequisites : Approval of track convenor
Semester Offered :
 
BUSS248    Developing Business Plans Workshop   0 cr.
A fifteen-hour workshop focusing on starting your own business from inception to IPOing, passing through the stages of feasibility study, VC financing, launching, and operating.
Prerequisites : ACCT 215, FINA210,MNGT215,MKTG210,BUSS200,DCSN200
Semester Offered :
 
BUSS249    Strategic Management   3 cr.
A course that exposes students to the strategic management process of local, regional and multinational corporations. Emphasis will be placed on identifying the tools needed for strategic analysis of the firm and the industry and on comprehending the key strategic issues that managers face in managing corporations.
Prerequisites : MNGT 215 and Senior Standing Business Major only
Semester Offered :
 
DCSN200    Operations Management   3 cr.
This course offers an overview of how operations managers make strategic decisions in operating a production of service system, thereby giving their firms a sustainable competitive advantage in a global marketplace. If focuses on the systematic planning, design, and operations analysis of the main processes required for the production of goods and the delivery of services. Specific topics include operations strategy framework: product and service design; customer order management; process design and management; capacity and material planning; statistical quality control and management; inventory and supply chain.
Prerequisites : Co-requisite:CMPS 209.
Semester Offered :
 
DCSN205    Managerial Decision Making   3 cr.
this course is a spreadsheet-based introduction to the tools and techniques of modern managerial decision making. It addresses formulation of models that can be used to analyze complex problems taken from various functional areas of management, including finance,marketing,operations, and human resources. The goal is to understand how business decisions are reached, what tradeoffs are made, and how outcomes depend on the underlying data. A broad range of analytical methods is covered to address decision making: under certainty (linear, integer and non-linear programming;network flows;project management;and multi-objectives); under uncertainty (decision analysis and decision trees) and under risk(simulation). Decision making software tools like MS Excel, TreePlan, Crystall Ball, @Risk and MS Project will be used for hands-on experiences.
Prerequisites : DCSN200 and Math 204
Semester Offered :
 
DCSN210    Business Logistics   3 cr.
This course addresses the planning, organizing, and controlling of such activities as transportation, inventory maintenance, facility location, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling. It is specifically designed to help solve actual challenges encountered by modern businesses with the help of software tools.
Prerequisites : DCSN 205 Business major only
Semester Offered :
 
DCSN215    Advanced Managerial Decision Making Models   3 cr.
This course addresses advanced models from functional areas of management, including finance, marketing, operations, and human resources, through case studies and use of applications software.
Prerequisites : DCSN 200Business major only
Semester Offered :
 
DCSN220    Simulation Modeling   3 cr.
This course introduces elements of computerized simulation, including modeling deterministic and stochastic systems, generation of random numbers and variables, and probability and statistics related to modeling, validating, running, and interpreting computer simulations. Simulation projects from various functional areas of management will form an integral part of the course.
Prerequisites : BUSS 200 Business major only
Semester Offered :
 
DCSN250    Special Topics   1,2,3 cr.
This course deals with special issues and concerns in business decision systems not included in regular courses. This course may be repeated for credits when the topics vary.
Prerequisites : approval of track convenor
Semester Offered :
 
DCSN251    Decision Systems Tutorial   0.5-3 cr.
Tutorials provide opportunities for students to pursue directed study readings and preliminary research relevant to their concentration where existing courses do not offer the required subject matter. Tutorials include a presentation of a report on the work.
Prerequisites : Business majors only
Semester Offered :
 
ENTM220    Entrepreneurship & Small Business Management   3 cr.
An analysis of the problems related to management, organization, and operation of small business enterprises. This course emphasizes managerial problems from the perspective of small businesses such as personnel, capital, location, marketing, accounting, and legal issues, among others.
Prerequisites : Business majors only:MNGT 215
Semester Offered :
 
ENTM225    Business Environment of the Firm   3 cr.
A course that focuses on how to analyze the market environment of firms, including an analysis of the macro and micro environment facing firms, with special emphasis on competitors and government policy.
Prerequisites : MNGT215
Semester Offered :
 
ENTM230    Entrepreneurial Decision Making   3 cr.
A detailed introduction into the role and nature of entrepreneurial decision making. This course reviews the structure and key components of decision-making models, and uses computer simulation models to introduce students to decision making in a realistic entrepreneurship model.
Prerequisites : Business majors only: MNGT 215
Semester Offered :
 
ENTM235    Family Business: Issues and Solutions   3 cr.
A course that focuses on family businesses: Their imporatance, structure,governance,management,challenges; issues of seccession, inheritance, family versus non-family management, and rivalry between siblings, courses, or across generations.
Prerequisites : Business majors only: MNGT 215
Semester Offered :
 
ENTM241    Venture Capital Management   3 cr.
This course provides students with an understanding of the approaches and techniques used by Venture Capitalists to: assess the prospects of success of a venture; develop and negotiate investment terms; monitor the investee and understand exir routes such as trade and IPO. It also provides the student with conceptual and practical knowledge about key operating and strategic aspects of an entrepreneutial business, from the pre-commercial stage to IPO.
Prerequisites : Business majors only: FINA 210
Semester Offered :
 
ENTM250    Special Topics   3 cr.
A course that deals with special issues and concerns in entrepreneurship not included in regular courses. This course may be repeated for credit when the topics vary.
Prerequisites : approval of track convenor
Semester Offered :
 
ENTM270    Launching a New Venture   3 cr.
This course focuses on the founding and development of new business organizations. It identifies the threats to survival of new firms, and the pratical actions entrepreneurs may take to oversome the, and successfully grow their venture.
Prerequisites : FINA 210
Semester Offered :
 
FINA210    Business Finance   3 cr.
This course teaches the tools that determine and analyze the major decisions a financial manager has to make, including identification of the firm’s goals, time value of money, use of discount cash flow models, capital budgeting under certainty, capital structure as it relates to cost of capital, dividend policy, and ethics in finance.
Prerequisites : ACCT 210
Semester Offered :
 
FINA215    Financial Markets and Institutions   3 cr.
A study of the functions and operations of financial institutions. This course covers analysis of existing financial systems, money and capital markets, banks and non-bank financial intermediaries, term structure of interest rates, and securities markets including the stock and bond exchanges.
Prerequisites : FINA 210 Business mjaor only
Semester Offered :
 
FINA218    Risk Management in Financial Institutions   3 cr.
This course covers the role of risk management in the financial institutions industry, use of insurance in risk management, quantitative and qualitative measures of risk, management of interest rate fluctuations, credit risks and policies, gap analysis, management of markets risks and foreign exchange risk, management of operational and sovereign risks, portfolio analysis, the role of asset and liability management, and risk control processes.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA220    Investment Management   3 cr.
A study of the operations of securities markets, investment policies, valuation of individual securities, and techniques of investing in securities. This course also introduces the students to analysis of investment information, evaluation of risks and returns, and principles of portfolio selection in investment decisions.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA222    Valuation Methods   3 cr.
This course covers techniques used by investment bankers and analysts for enterprise valuation. The techniques used are divided into intrinsic valuation and relative valuation. Intrinsic valuation includes dividend discount models, free cash flow to equity, free cash flow to firm. Relative valuation measures are price-to-earnings, price-to-sales, price-to-book, price-to-cash flow. The focus is on applications and insights as to when and why we use one measure versus another.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA225    Commercial Bank Management   3 cr.
Defines functions, operations and objectives of commercial banks as compared to other financial institutions. The course studies the management aspects of commercial banks, financial analysis of bank statements, liquidity management, assets and liability management, profitability, capital adequacy, credit analysis, trade finance and banking regulations.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA227    Insurance   3 cr.
An operational approach to risk management in business and personal affairs. The major thrust of this course is to introduce students to the various types of insurance contracts including life, health, property, and liability insurance, and how to measure and manage risk. This course also covers reinsurance and the know-how to make the best use of insurance contracts and coverage.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA228    Credit and Risk Analysis   3 cr.
The course focuses on risk as the basic income-generating product of financial institutions and on the tools used to categorize, identify, review, measure and analyze particular types of risk. It outlines periodic risk review packages and documentation standards giving particular weight to spread sheet and ratio analysis so as to determine the financial risks of corporate entities. The course also covers the optimal structuring of short and long term credit facilities and lending.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA230    International Financial Management   3 cr.
An analysis of the opportunities, problems, and financial decisions confronting multinational companies. The focus of this course is on understanding international regulatory and environment differences, access to money and capital markets, use of derivatives to hedge exchange rate risk, exposure to political risk and other types of risk, and international diversification.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA232    Real Estate Management   3 cr.
An overview of real estate markets and instruments. This course studies economic factors influencing real estate values, various methods of evaluating real estate investments, analysis of commercial and residential real estate development, mortgage financing, property valuation and management, appraisal techniques, foreclosure, and real estate securities.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA234    Real Estate Finance & Investment   3 cr.
This course examines selected advanced issues in real estate finance and investment. It covers techniques for analyzing financial decisions in property development and investment: property income streams, pro-forma analysis, equity valuation, taxes, risk types, sensitivity analysis, the financing aspect of real estate projects such as debt and equity financing, cost of capital, commercial and residential mortgage, the role of institutional investors, and mortgage securitization.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA240    Simulation Modeling   3 cr.
This course introduces elements of computerized simulation, including modeling deterministic and stochastic systems, generation of random numbers and variables, and probability and statistics related to modeling, validating,running, and interpreting computer simulations. Simulation projects on corporate finance issues, and investment and portfolio analysis form an integral past of the course.
 
FINA241    Simulation Modeling   3 cr.
This course introduces elements of computerized simulation, including modeling deterministic and stockastic systems, generation of random numbers and variables, and probability and statistics related to modeling, validating, running, and interpreting computer simulations. Simulation projects on corporate finance isues, and investment and portfolio analysis form an integral part of the course.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA242    Advanced Venture Capital & Private Equity   3 cr.
This course covers special types of financing for capital investment proposals. The course will use the case approach to assess the organization and strategies of the private equity industry, the use of financial and economic tools in leveraged buyout and venture capital investing, types of private equity transactions, study of transactions with options and hybrid financing structures, financing of IPOs, incubators, and corporate venture capital.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA243    Private Banking   3 cr.
This course offers students the opportunity to learn how to manage high net worth client relationships. It tackles client approach techniques as well as the financial know-how, knowledge of markets' functioning, products and services.
Prerequisites : FINA 210 Business major only
Semester Offered :
 
FINA247    Case Studies in Finance   3 cr.
This course provides a deep understanding of the financing issues that firms must deal with using the case approach. The topics covered include cost of capital for a multidivisional firm, capital structure and estimation of debt benefits, pricing initial public offerings (IPOs), leveraged buy out (LBO), mergers and acquisitions, warrants and convertibles, and financial distress.
Prerequisites : FINA 210Business major only
Semester Offered :
 
FINA250    Special Topics   1,2,3 cr.
A course that deals with special issues and concerns in finance not included in regular courses. This course may be repeated for credit when the topics vary. Prerequisites vary with the topic and are noted in the course schedule. Credits depend on the course offered.
Prerequisites : approval of track convenor
Semester Offered :
 
FINA251    Finance Tutorial   0.5-3 cr.
Tutorials provide opportunities for students to pursue directed study readings and preliminary research relevant to their concentration where existing courses do not offer the required subject matter. Tutorials include a presentation of a report on the work.
Prerequisites : approval of track convenor
Semester Offered :
 
INFO200    Management Information Systems   3 cr.
This course introduces the use of information technology and information systems (IT/IS) in business to raise productivity, create customer value and sustain competitive advantage. It will provide an introductory survey of the key role of information and its automation in a value chain; support of business processes; and conduct of business transactions, as well as an examination of what, why, where, when, and how information and its automation can be used to add value for the business and its customers.
Prerequisites : Corequisite:CMPS 209
Semester Offered :
 
INFO205    Information Systems Design and Development   3 cr.
This course emphasizes the issues facing business and management in the design and development of information systems: properly formulating business problems; targeting the appropriate processes and functions; delineating the planned data needs and user groups; estimating the value of the solution; and the requisite design and implementation processes, phases and timeframe. Cases will underscore these issues and problems in the context of practical design and development projects.
Prerequisites : Business majors only; INFO 200
Semester Offered :
 
INFO210    Business Database Systems   3 cr.
This course introduces the central role of database management systems (DBMS) and their applications in the business IT/IS environment, including an overview of database design, implementation, query and use based on using features of a commercial structured query language-based (SQL) DBMS. The course includes a case study that requires a basic information model (conceptual/physical design) and the development of a multiple table database satisfying a real business need.
Prerequisites : Business majors only; INFO 200
Semester Offered :
 
INFO215    Managing Information Technology Resources   3 cr.
This course introduces the management of IT/IS as a critical business resource. It examines information economics and business strategy; IS strategies; data resources; IS support provided to business processes and decisions; technical (hardware/network/telecommunication) infrastructure of IS; IS maintenance policies and procedures; staffing and funding approaches for IS services; and IS security measures.
Prerequisites : Business majors only; INFO 200
Semester Offered :
 
INFO220    E-Commerce(EC) Strategies and Applications   3 cr.
An overview of electronic marketing development and its impact or marketing transactions and management of organizations. Topics covered include e-marketing as an economic and strategic approach; business to business and business to consumer and e-marketing; management of an e-marketing project; and financial, legal, and security issues.
Prerequisites : Business majors only: MKTG210, INFO 200
Semester Offered :
 
INFO225    Entreprise Systems Design & Implementation   3 cr.
This course introduces the problems of coordination in business caused by low/no integration of systems and processes. It offers solutions through a combination of enterprise systems (enterprise resource planning) and enterprise application/data integration. A semester-long project will require students working in teams to develop a business integration solution through the application of systems integration principles based on use of software.
Prerequisites : Business majors only;INFO 205 & DCSN 205.
Semester Offered :
 
INFO230    Knowledge Management   3 cr.
This course addresses capturing, transferring, sharing and managing knowledge. Topics include: understanding knowledge; knowledge management systems life cycle; knowledge creation; capturing Knowledge; knowledge transfer and knowledge sharing; learning from data; data mining; and ethical and legal Issues.
Prerequisites : INFO 200
Semester Offered :
 
INFO250    Special Topics   1,2,3 cr.
This course deals with special issues and concerns in business information systems not included in regular courses. This course may be repeated for credits when the topics vary.
Prerequisites : approval of track convenor
Semester Offered :
 
INFO251    Information Systems Tutorial   0.5-3 cr.
Tutorials provide opportunities for students to pursue directed study readings and preliminary research relevant to their concentration where existing courses do not offer the required subject matter. Tutorials include a presentation of a report on the work.
Prerequisites : approval of track convenor
Semester Offered :
 
MKTG210    Principles of Marketing   3 cr.
An overview of marketing activities including marketing inputs in strategic planning, global marketing, marketing research, analysis of buyer behavior, market segmentation and positioning, and development of the marketing mix elements.
Prerequisites : English 204
Semester Offered :
 
MKTG215    Services Marketing   3 cr.
An overview of the process of marketing services. This course includes a study of the characteristics of services and their marketing implications, developing marketing strategies, creating value, pricing and promoting the service performance, and ensuring a positive customer experience.
Prerequisites : Business majors only; MKTG 210
Semester Offered :
 
MKTG220    E-Commerce/Electronic Marketing   3 cr.
An overview of electronic marketing development and its impact on marketing transactions and management of organizations. Topics covered include e-marketing as an economic and strategic approach, business to business and business to consumer e-marketing, management of an e-marketing project, financial, legal, and security issues.
Prerequisites : Businees majors only; MKTG210, INFO 200
Semester Offered :
 
MKTG222    Marketing Research   3 cr.
A course that provides thorough coverage of various marketing research tools along an applied orientation, including a systematic analysis of the steps comprising the marketing research process, starting with research problem definition and terminating with data collection, analysis, and presentation.
Prerequisites : Business Major only; MKTG 210,BUSS 200
Semester Offered :
 
MKTG225    Marketing Communications   3 cr.
An overview of promotion management and integrated marketing communications. Topics covered include behavioral foundations of marketing communications, environmental influences on marketing communications, and the promotion management process and its execution.
Prerequisites : Business major only; MKTG 210
Semester Offered :
 
MKTG230    Professional Selling and Sales Management   3 cr.
An overview of selling and sales management. Topics covered include sales management functions and strategies, developing the selling function, sales goals and structure, building a sales program, and leading and motivating the sales force.
Prerequisites : Business major only; MKTG 210
Semester Offered :
 
MKTG235    Retailing and Merchandising   3 cr.
This course examines the opportunities and problems faced by marketers in contemporary retail formats. The principle issues involved in retailing are explored, including store location and layout, merchandise planning, buying and selling, category management and coordination of store activities. Overall, the course will allow students to develop appropriate skills and knowledge for effective and efficient decision making in the contemporary retail environment.
Prerequisites : Business majors only; MKTG 210
Semester Offered :
 
MKTG238    Public Relations   3 cr.
This course focuses on the communication between an individual or organization and the public to promote stakeholder acceptance and approval. Students explore traditional and emerging components of the public relations process through mass media, as well as the needs of different types of businesses, such as corporations, nonprofit organizations, and government offices.
Prerequisites : Business Majors only; MKTG 210
Semester Offered :
 
MKTG240    Consumer Behavior   3 cr.
A course that focuses on the customer as the key to market success. Topics covered include the roles of a customer, market values a customer seeks, determinants of customer behavior, the customer's mind-set, customer decision-making, and customer-focused marketing.
Prerequisites : Business Majors only; MKTG 210
Semester Offered :
 
MKTG245    International Marketing   3 cr.
An overview of the scope and challenge of international marketing. Topics covered include the cultural environment of global markets, assessing global market opportunities, developing and implementing global marketing strategies.
Prerequisites : Business majors only; MKTG 210
Semester Offered :
 
MKTG250    Special Topics   1,2,3 cr.
A course that deals with special issues and concerns in marketing not included in regular courses. It may be repeated for credit when the topics vary.
Prerequisites : approval of track convenor
Semester Offered :
 
MKTG251    Marketing Tutorial   0.5-3 cr.
Tutorials provide opportunities for students to pursue directed study readings and preliminary research relevant to their concentration where existing courses do not offer the required subject matter. Tutorials include a presentation of a report on the work.
Prerequisites : approval of track convenor
Semester Offered :
 
MNGT215    Fundamentals of Management and Organizational Behavior   3 cr.
A course that focuses on the management of the modern organization and the employees within, preparing students for their role as future managers and leaders. It explores essential management concepts, processes and techniques from an organizational behavior perspective. Main topics covered include management history and evolution, motivation, decision-making, leadership, power and politics, learning and perception, communication, managing groups and teams, and human resource management.
Prerequisites : English 204
Semester Offered :
 
MNGT218    Advanced Topics in Organizational Behavior   3 cr.
This course provides an advanced perspective of the field of organizational behavior including social learning theory/ organizational behavior models, managerial activities/behaviors, cross-cultural/international research, and leadership. It introduces the research, and leadership. It introduces the research methodology in organizational behavior and provides an exposure to contemporary practices of select organizational behavior topics.
Prerequisites : Business major only; MNGT 215
Semester Offered :
 
MNGT220    Human Resource Management   3 cr.
A course that deals with understanding and managing human capital as a major strategic asset, macro and micro manpower planning, skill surveying, management learning, delearning and relearning, results-driven performance in the age of virtual organizations and telecommuting, and knowledge workers in a rapidly changing corporate context within a knowledge global economy.
Prerequisites : Business major only; MNGT 215
Semester Offered :
 
MNGT225    Employee Development   3 cr.
This is a senior level, seminar style course that is designed to expose students to employee training and development within an organization. Specifically, it is designed to help students develop skills that will enable them to effectively design, implement and evaluate training systems from an applied perspective. The course also sheds light on career planning and development as essential functions in maintaining competency, motivation and commitment.
Prerequisites : Business major only; MNGT215,MNGT220
Semester Offered :
 
MNGT229    Contemporary Issues in Human Capital Management   3 cr.
This course covers contemporary issues facing human resource managers. Topics covered include motivation, evaluation, compensation and rewards, global human resource strategies, expatriate selection and training, organizational staffing. Attention will focus on relevant theories, research and practical applications.
Prerequisites : Business majors only;MNGT215,MNGT220
Semester Offered :
 
MNGT230    International Management   3 cr.
A course on the management function in a global economy. Topics covered include substantive and stylistic challenges for senior and middle management in international cross continent corporations and conglomerates, standardization and diffusion of authority and operations, mobility and self reinvention, and integration and differentiation.
Prerequisites : Business majors only; MNGT215
Semester Offered :
 
MNGT250    Special Topics   1-3 cr.
A course that deals with special issues and concerns in management not included in regular courses. This course may be repeated for credit when the topics vary.
Prerequisites : approval of track convenor
Semester Offered :
 
MNGT251    Management Tutorial   0.5 - cr.
Tutorials provide opportunities for students to pursue directed study readings and preliminary research relevant to their concentration where existing courses do not offer the required subject matter. Tutorials include a presentation of a report on the work.
Prerequisites : approval of track convener
Semester Offered :
 
 
Home | Explore OSB | Academic Programs | Faculty & Research | Student Services | Alumni & Corporations | Events | News | Search | Contact Us
Copyright © American University Of Beirut, 2007