A student may obtain a general BBA degree or pursue a BBA with a concentration. A student wishing to pursue a concentration must complete at least 12 credit hours of electives in one of the following concentration areas, each falling under one of the three tracks at OSB: accounting; finance; management; marketing; or business information and decision systems. 

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1. Concentrations in the FAME (Finance, Accounting and Managerial Economics) Track: Accounting and Finance

The track offers two general concentrations: accounting and finance. Students wishing to focus further in the accounting area can choose one of the following two clusters of courses: (1) Financial Accounting/External Auditing or (2) Management/Cost Accounting:

• Financial Accounting/External Auditing cluster: ACCT 221, ACCT 223, ACCT 230, ACCT 232 or ACCT 231, and any 3-credit business elective including an accounting or finance course

• Management/Cost Accounting cluster: ACCT 221, ACCT 222, ACCT 231 OR ACCT 232, ACCT 241, and any 3-credit business elective including an accounting or finance course.

Students wishing to focus further in the finance area can choose one of the following three clusters of courses: (1) Investment Analysis, (2) Banking and Financial Institutions, or (3) Corporate Finance:

• Investment Analysis cluster: FINA 220, FINA 222, FINA 234, FINA 235, and any 3-credit business elective including a finance or accounting course

• Banking and Financial Institutions cluster: FINA 215, FINA 218, FINA 225, FINA 227 OR FINA 228 or FINA 243, and any 3-credit business elective including a finance or accounting course

• Corporate Finance cluster: FINA 230, FINA 240, FINA 241, and two of the following: FINA 232, FINA 234, FINA 242, FINA 247, any FINA 250 course, and any 3-credit business elective including a finance or accounting course.

Each of the above clusters familiarizes the student with the various career paths associated with the disciplines.

2. Concentrations in the MM&E (Management, Marketing and Entrepreneurship) Track: Management and Marketing

 The track offers two concentrations: (1) General Management and (2) Marketing.

Students can focus further in the general management area by choosing one of the following two clusters of courses: (1) Human Resource Management or (2) Entrepreneurship Management:

• Human Resource Management cluster: MNGT 218, MNGT 220, MNGT 225, MNGT 229, and any 3-credit business elective including a MNGT, ENTM, or MKTG course

• Entrepreneurship Management cluster: ENTM 220, ENTM 225, ENTM 230, ENTM 235, 3-credit ENTM 250, 3-credit ENTM 251, FINA 234, FINA 241, MNGT 220, MKTG 221 and any 3-credit business elective including an ENTM, MNGT, or MKTG course

Students can focus further in the marketing area by choosing one of the following two clusters of courses: (1) Service Marketing and Retailing or (2) Advertising and Marketing Communication.

• Service Marketing and Retailing cluster: MKTG 215, MKTG 222, MKTG 235, MKTG 240, and any 3-credit business elective including a MKTG, MNGT, or ENTM course

• Advertising and Marketing Communication cluster: MKTG 222, MKTG 225, MKTG 238, MKTG 240, and any 3-credit business elective including a MKTG, MNGT, or ENTM course

• Note: MKTG 222 and MKTG 240 are required for the marketing concentration.

Each of the above clusters familiarizes the student with the various career paths associated with the disciplines.

3. Concentration in the BIDS (Business Information and Decision Systems) Track: Business Information and Decision Systems. The track offers a concentration in business information and decision systems.