Marketing Management and International Marketing

Tuesday : 2:00 PM - 3:15 PM
Thursday : 2:00 PM - 3:15 PM

May  1983
Columbia University Graduate School of Business
New York, NY,  United States.
MBA in Marketing and International Business
Treasurer, Middle East Business Association
Member, American Marketing Association

May  1981
Yale University
New Haven, CT,  United States.
BA in Economics
Dean’s List
Member, Yale Senior Class Council
Member, Undergraduate Committee on Teaching (Economics)

2002  -    Present
American University of Beirut
Beirut, Lebanon
Instructor, Full Time
Teach marketing courses and conduct workshops for AUB Regional External Programs.

Currently coordinator for Principles of Marketing (MKTG 210), a multi-section course. This includes responsibility for syllabus and exam preparation. Previously coordinator for Strategic Management (BUSS 249), a senior capstone course.

1995  -    Present
Granite Building Company
Beirut, Lebanon
Managing Director
Profit & loss responsibility for real estate development company. Responsible for 45 employees.

Currently constructing the Palm Plaza Commercial and Residential Center in Mtaileb, Lebanon. Please visit www.palmplazacenter.com for more information on this 33,000 square meter project.

Completed numerous residential buildings in Martakla and Naccache, Lebanon.

1990  -    1995
Lexus Division of Toyota Motor Sales, U.S.A.
Torrance, CA, United States
Marketing Finance Manager
Designed and implemented lease and sales incentive programs. Managed $85M annual marketing department budget, including annual planning.

Senior Marketing Planning Administrator (1993-1995): Involved in marketing analysis, carline planning and budget/incentive management. Developed key tracking and forecasting tools for incentive programs.

Senior Direct Marketing Administrator (1990-1993): Responsible for all direct marketing activities and owner communications. Managed the Lexus prospect and owner database. Executed 20 nationwide mailings resulting in 23,000 test drives & 3,300 sales.

1985  -    1990
Granite Building Company
Beirut, Lebanon
Marketing Manager
Directed marketing activities resulting in sales of approximately 40 apartments annually. Managed sales staff of five.

Managed in-house aluminum fabrication workshop with profit & loss responsibility. Produced aluminum windows and doors for Granite and other clients.

1983  -    1985
Pepsi-Cola International
Purchase, NY, United States
Associate Marketing Manager
Monthly analysis and reporting on Pepsi’s worldwide performance. Developed Pepsi’s International Merchandising Training Program. Implemented international rollout of "The Pepsi Challenge" marketing campaign.

January  2006 - March  2006.
Brainpower sal. Hazmieh, Lebanon.
Short-term consulting assignment for a pharmaceutical company, Sanofi-Aventis, titled "Open Executive Forum - Optimizing Human Potential".
The merger of Sanofi and Aventis brought together two very different corporate cultures. As a result, this major pharmaceutical company was facing personnel issues in its Beirut regional office. Through the administration of a questionnaire and open discussion, the task was to improve communication and team work.

Other Intellectual Contributions

Professional/Executive Education Seminars

2. February  2005 - February  2005.
American University of Beirut. AUB Regional External Programs. Kuwait City, Kuwait.
Four day workshop titled "Strategic Leadership: From Planning to Implementation"
Client was the Kuwait Petroleum Corporation
Participants: 10 Senior managers from various departments including Human Resources

3. April  2004 - April  2004.
American University of Beirut. AUB Regional External Programs. Damascus, Syria.
Two day workshop titled "Strategic Executive Leadership"
In collaboration with the Syrian Consulting Bureau
Participants: 15 Senior executives and merchants from the Damascus area, including the head of the Damascus Chamber of Commerce

Curriculum Development & Teaching Innovation