Farah, Maya, Ph.D.
  
   Assistant Professor
   AUB Start Date: October, 2006
 
Contact Information  
AUB Email: mf32@aub.edu.lb
Other Email: mf32@aub.edu.lb
Office Location: 356
Office Extension: 3750
   
   
   
  

 Research Interests

- Consumer Psychology: Understanding consumer choice, satisfaction & behavior;
- Social-cognitive theories applications to the understanding of consumer behavior and misbehavior;
- Country of origin effects in consumer choices & international marketing;
- Materialism, status and conspicuous consumption;
- Consumer multiculturalism and cultural identity;
- Corporate and NGOS Reputation Management: Aligning image and identity;

 Teaching Interests

- Marketing;
- Consumer Psychology and Behavior;

 Office Hours

Tuesday : 4:00 PM - 6:00 PM
Thursday : 3:15 PM - 4:15 PM

 Experience

September  2008  -   June   2009
American University of Beirut
Beirut, Lebanon
Assistant Professor in Marketing
Courses Taught:

Undergraduate Level
- MKTG 240: Consumer Behavior (2 sections)

Graduate Level
- MKTG 312: Consumer Behavior

February  2008  -   June   2008
American University of Beirut
Beirut, Lebanon
Assistant Professor in Marketing
Courses Taught:

Undergraduate Level:
- MKTG 210: Introduction to Marketing
- MKTG 240: Consumer Behavior (2 sections)

September  2007  -   February   2008
American University of Beirut
Beirut, Lebanon
Assistant Professor in Marketing
Courses Taught:

Undergraduate Level:
- MKTG 240: Consumer Behavior (2 sections)
- MKTG 220: E-Marketing

Graduate Level:
- MKTG 306: Marketing Management
- MKTG 341: Global Marketing Strategy

October  2006  -   June   2007
American University of Beirut
Beirut, Lebanon
Marketing Instructor
Courses Taught:

Undergraduate Level:
- Consumer Behavior (2 sections)
- Services Marketing

 Teaching Activities at AUB

 
Teaching Preparation
Semester Course No Title
Fall-2008-2009  MKTG 312  Consumer Behavior 
  MKTG 240  Consumer Behavior  
Spring-2007-2008  MKTG 240  Consumer Behavior 
  MKTG 210  Introduction to Marketing 
Fall-2007-2008  MGTG341  Global Marketing 
  MKTG306  Marketing Management 
  MKTG220  E-Marketing 
  MKTG240  Consumer Behavior 
Spring-2006-2007  MKTG240  Consumer Behavior 
Fall-2006-2007  MKTG 215  Services Marketing 

 Recent Research/Intellectual Contributions
Peer-Reviewed Journal Articles
Published Articles in Refereed Journals

1. Farah, M  (2009)  'A Socio-Cognitive Approach to Gathering Consumer Boycott Intelligence',  Journal of Business Research , 40


Other Intellectual Contributions
Publications in Refereed Conference Proceedings

1. 7th International Congress Marketing Trends in Venice (2008) Proceedings: 7th International Congress Marketing Trends, edited by Farah, M. Venice, Italy: ESCP-EAP

2. International Symposium on Social Marketing and Behavioral Change (2009) Proceedings: International Symposium on Social Marketing and Behavioral Change, edited by Farah, M and Newman, A. Durham, United Kingdom: Durham Business School

3. Customer Research Academy Workshop  (2006) Proceedings: 5th Customer Research Academy Workshop on International and Cross-cultural Perspectives on Customer Behavior, edited by Farah, M and Newman, A. Manchester, United Kingdom

4. British Academy Management  (2006) Proceedings: British Academy Management - BAM 2006, edited by Farah, M and Newman, A. Belfast, Ireland

Publications in Non-Refereed Conference Proceedings

5. Farah, M and Newman, A  (2006)  'The Theory of Planned Behavior: A Conceptual Framework to Understand Consumers’ Boycott Intentions', paper presented at the University of Manchester Annual Doctoral Conference  June, United Kingdom

Professional/Executive Education Seminars

6. August  2008 - August  2008.
Executive Training for ARAMEX . Beirut, Lebanon.
Strategic Marketing Training for ARAMEX Executives

Research in Progress
Work in Progress

1.  Farah, M  (2010)  'Understanding Customer Switching Behaviour in Financial Services: An Application of the Theory of Planned Behaviour', 
A Visiting Research Fellowship project funded by The British Academy (BA), Arts & Humanities Research Council (AHRC), & the Economic & Social Research Council (ESRC) - Visisting Fellowships scheme for South Asia & the Middle East (£ 7,500).

2.  Farah, M  (2008)  'Profiling Conspicuous-Oriented Consumers in the Lebanese Market', 
Developing Research on status vs. conspicuous consumption in the Lebanese market.


 Grants

June  2009 - February  2010.  The British Academy (BA), Arts & Humanities Research Council (AHRC), & the Economic & Social Researc. "Understanding Customer Switching Behaviour in Financial Services: An Application of the Theory of Planned Behaviour."  Amount of Dollar Award : $ 11,800
Fall 2009-2010 semester on AUB research leave

January  2008 - September  2008.  (American University of Beirut: Research Board Seed Grant. "Profiling Conspicuous-Oriented Consumers in the Lebanese Market."  Amount of Dollar Award : $ 5,800

 Personal/Other

Professional Honors, Prizes and Fellowships

- ORS Award (Overseas Research Students Award, granted based on academic merit) all through my PhD years at Manchester Business school (2003-2006).
- Full Graduate Assistantship (for the MBA) from the University Honor Society as a result of academic performance at the undergraduate level (Lebanese American University, Beirut; 2000-2002).
- University President Award (+ $1,000) at the Lebanese American Univeristy of Beirut for having graduated in June 2000 with the Highest Grade Average Point.


Professional Activities and Public Service

Member of the following academic societies:

- ACR (Association for Consumer Research), since 2005 - USA
- AMA (American Marketing Association), since 2006 - USA
- BAM (British Academy Management), since 2005 - UK
- EMAC (European Marketing Academy), since 2006 - Belgium
- ICAR (International Centre for Anti-Consumption Research), since 2006 - New Zealand

Seminars, Conferences, & Trainings Attended

- Attended as an active discussant the 12th Annual Colloquium of the Alfred Herrhausen Society for International Dialogue named “The Partnership Principle – New Forms of Governance in the 21st Century” (Deutsche Bank, Berlin; 2-3 July 2004). The event focused on the question of how states and societies can regain control over the situations which nation states are no longer capable of handling on their own. The various panels addressed the issue of how to build new partnerships based on shared responsibility between states, NGOs and corporations -partnerships capable of solving the kind of problems that have no respect for state borders.

- Attended various seminars/wrorkshops held at AUB:
* Proposal & Budget Preparation Workshop (Office of Grants & Contracts, February 15, 2008)
* Seminar on Developing a Teaching Portfolio (Center for Teaching and Learning, April 11, 2008).