| Leigh, Laurence, Ph.D. | |||
| Assistant Professor | |||
| AUB Start Date: | February, 2006 | ||
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| Contact Information | |||
| AUB Email: | ll04@aub.edu.lb | ||
| Other Email: | ll04@aub.edu.lb | ||
| Office Location: | 318 | ||
| Office Extension: | 3768 | ||
| Office Hours |
Tuesday : 10:00 AM - 11:30 AM
Thursday : 10:00 AM - 11:30 AM
| Consulting work |
Short Term Consulting Engagements
03
2009 -
04
2009.
Microsonic Systems.
United States.
Review of Business Plan
Long Term Consulting Engagements
September
2004 -
December
2005.
TelePremium srl..
Milan,
Italy.
Dvelopment of Business Plan
January
1998 -
December
2001.
FIAT Group.
ISVOR.
Torino,
Italy.
Designed and taught courses in Marketing and Business Strategy for the Group’s International Graduate Management Programs. Participants are expected to form the next generation of Fiat Group Senior Management.
| Teaching Activities at AUB |
Teaching Preparation |
||
| Semester | Course No | Title |
| Spring-2008-2009 | MKTG 341 | Global Marketing |
| Fall-2008-2009 | MKTG 238 | Public Relations |
| Spring-2007-2008 | MKTG238 | Public Relations |
| Recent Research/Intellectual Contributions |
Peer-Reviewed Journal Articles
Published Articles in Refereed Journals
1.
Leigh, L and Chobanyan, A
(2006) 'The Competitive Advantage of Nations: Applying the ’Diamond’ Model to Armenia', International Journal of Emerging Markets
2.
Leigh, L
(1990) 'Contestability of Deregulated Airline Markets: Some Empirical Tests', Transportation Journal
3.
Perreault, W and Leigh, L,
(1988) 'Reliability of Nominal Data based on Qualitative Judgments ', Journal of Marketing Research
Published Cases in Refereed Journals
4.
Leigh, L, Bist, M and Alexe, R
(2007) 'Marketing Blood Drives to Students; A Case Study', International Journal of Health Care Quality Assurance
5.
Leigh, L
(2006) 'Online Training in Entrepreneurship in LDC’s: A Case Study', Journal of Enterprising Culture
6.
Leigh, L and Frauman, A,
(1988) 'Marketing of Nursing Education; A Case Study ', Journal of Nursing Education
7.
Leigh, L
() 'Breaking down corporate secrecy in the Middle East; Lessons from a successful ‘infomediary’. ', European Business Review
Other Intellectual Contributions
Publications in Refereed Conference Proceedings1. Venice-Paris Marketing (2009) Proceedings: International Marketing Trends Congress, edited by Leigh, L. Paris, France: ESCP-EAP
Articles in Practice-Oriented Journals
2. Leigh, L (1997) 'Getting the ’Pulse’ racing', Marketing Management , 6:1, 30-33
3. Leigh, L (1980) 'Successful New Product Development ', Commerce International
Curriculum Development & Teaching Innovation
New Learning Material Developed1. Leigh, L (2009) 'Global Marketing',
Chapter in book on International business being prepared by Sage, a noted academic publisher
Research in Progress
Submitted, Awaiting Approval1. Leigh, L (2009) 'International Comparisons of Retail Density; An examination', European Journal of Marketing
Chapter in book on International business being prepared by Sage, a noted academic publisher